Case Study
Google Search and Shopping Solar Ads
Case Study
Google Search and Shopping Solar Ads
A solar company effectively used Google Search and Shopping ads to boost visibility and lead generation
Case Study Overview: A solar company effectively used Google Search and Shopping ads to boost visibility and lead generation:
Improved Click-Through Rates: High-resolution product images in Shopping ads led to a 42% higher click-through rate. For example, an ad campaign featuring detailed images of solar panels saw an increase from 3% to 4.2% in CTR over a quarter.
Conversion Increase: Providing comprehensive product descriptions resulted in a 20% increase in conversions. An ad campaign reported an increase in monthly conversions from 100 to 120.
Cost-Effective Bidding: Strategic bidding on competitive keywords like “solar panels” and “solar energy” reduced cost-per-click by 15%, optimizing the ad spend. This resulted in reducing the average CPC from $2.00 to $1.70, while maintaining ad visibility.
Why This Works:
Visual Appeal: High-quality images and detailed descriptions attract more clicks and qualified leads.
Targeted Visibility: Optimized keywords ensure ads appear to interested prospects, enhancing lead quality.
Case Study Overview: A solar company effectively used Google Search and Shopping ads to boost visibility and lead generation:
Improved Click-Through Rates: High-resolution product images in Shopping ads led to a 42% higher click-through rate. For example, an ad campaign featuring detailed images of solar panels saw an increase from 3% to 4.2% in CTR over a quarter.
Conversion Increase: Providing comprehensive product descriptions resulted in a 20% increase in conversions. An ad campaign reported an increase in monthly conversions from 100 to 120.
Cost-Effective Bidding: Strategic bidding on competitive keywords like “solar panels” and “solar energy” reduced cost-per-click by 15%, optimizing the ad spend. This resulted in reducing the average CPC from $2.00 to $1.70, while maintaining ad visibility.
Why This Works:
Visual Appeal: High-quality images and detailed descriptions attract more clicks and qualified leads.
Targeted Visibility: Optimized keywords ensure ads appear to interested prospects, enhancing lead quality.
A solar company effectively used Google Search and Shopping ads to boost visibility and lead generation
Case Study Overview: A solar company effectively used Google Search and Shopping ads to boost visibility and lead generation:
Improved Click-Through Rates: High-resolution product images in Shopping ads led to a 42% higher click-through rate. For example, an ad campaign featuring detailed images of solar panels saw an increase from 3% to 4.2% in CTR over a quarter.
Conversion Increase: Providing comprehensive product descriptions resulted in a 20% increase in conversions. An ad campaign reported an increase in monthly conversions from 100 to 120.
Cost-Effective Bidding: Strategic bidding on competitive keywords like “solar panels” and “solar energy” reduced cost-per-click by 15%, optimizing the ad spend. This resulted in reducing the average CPC from $2.00 to $1.70, while maintaining ad visibility.
Why This Works:
Visual Appeal: High-quality images and detailed descriptions attract more clicks and qualified leads.
Targeted Visibility: Optimized keywords ensure ads appear to interested prospects, enhancing lead quality.
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Check our other project case studies with detailed explanations
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Other Case Studies
Check our other project case studies with detailed explanations